Swansea Grand Theatre, a historical venue known for hosting prominent performances since its establishment in 1897, embarked on a transformation journey to overcome challenges hindering its digital presence. Faced with a perplexing website layout and limited dual language capabilities, the theatre's Web Development Manager recognised the urgency for change. Complex third-party platform integration and unclear calls to action were hampering customer satisfaction and ticket sales. By collaborating with GOSS, the theatre sought to create an accessible, engaging website with seamless third-party integration. This case study delves into how Swansea Grand Theatre effectively addressed these issues, leading to increased customer satisfaction, boosted revenue, and a brighter future for the venue and the performing arts industry at large.
Download this case study to discover more about Swansea Council's journey and how they transformed the Swansea Grand Theatre website using the GOSS Digital Platform...
A day after the website went live, our box office manager reported more sales in one day than for the entire previous month. This, combined with positive customer feedback, shows that customers find the new site much easier to use - giving us a much-needed revenue boost, too.
Liz Shellard - Web Development Manager
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