Sunderland City Council digital brand transformation case study

Discover how Sunderland City Council transformed its digital presence and enhanced user engagement with a cutting-edge rebranding project. In partnership with GOSS, the council modernised its websites, aligning its My Sunderland and main Sunderland.gov.uk sites under a cohesive web aesthetic. This case study highlights the journey from overcoming brand inconsistency to creating a dynamic, user-friendly online experience that reflects Sunderland's commitment to innovation and growth. Download the Sunderland Digital Brand Transformation Case Study to explore how smart design and strategic enhancements elevated the council's digital touchpoints for residents, businesses, and visitors alike.

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We've significantly improved the My Sunderland website while remaining with the same trusted platform. Our understanding of what's possible with the GOSS content management theme has grown immensely. Previously, we delivered content in a very basic way, but now we're fully leveraging the platform's web design capabilities, allowing us to create highly impactful, bespoke pages as we move forward.

Louise Marrin, Communications Business Partner
Sunderland City Council