Discover how Sunderland City Council transformed its digital presence and enhanced user engagement with a cutting-edge rebranding project. In partnership with GOSS, the council modernised its websites, aligning its My Sunderland and main Sunderland.gov.uk sites under a cohesive web aesthetic. This case study highlights the journey from overcoming brand inconsistency to creating a dynamic, user-friendly online experience that reflects Sunderland's commitment to innovation and growth. Download the Sunderland Digital Brand Transformation Case Study to explore how smart design and strategic enhancements elevated the council's digital touchpoints for residents, businesses, and visitors alike.
We've significantly improved the My Sunderland website while remaining with the same trusted platform. Our understanding of what's possible with the GOSS content management theme has grown immensely. Previously, we delivered content in a very basic way, but now we're fully leveraging the platform's web design capabilities, allowing us to create highly impactful, bespoke pages as we move forward.
Louise Marrin, Communications Business Partner
Sunderland City Council
Case study at a glance...
Unified web aesthetic
Sunderland City Council rebranded its main and My Sunderland websites, aligning them with a cohesive aesthetic to ensure a consistent online experience for both residents and visitors.
See more
Enhanced engagement
By introducing advanced features like carousels, interactive panels, and parallax scrolling on the My Sunderland site, the council significantly improved user experience, appealing to businesses and visitors alike.
See more
Seamless transition
The redesign of both websites was completed with minimal disruption, ensuring a smooth, uninterrupted experience with no significant downtime for users.
See more
Empowered web design
The rebranding project expanded Sunderland City Council's ability to create customised, visually impactful web pages, fully utilising the advanced features of the GOSS platform to deliver more dynamic and engaging content.
See more
Unified web aesthetic
Unified web aesthetic
Unified web aesthetic
Sunderland City Council rebranded its main and My Sunderland websites, aligning them with a cohesive aesthetic to ensure a consistent online experience for both residents and visitors.
See more
Enhanced engagement
Enhanced engagement
Enhanced engagement
By introducing advanced features like carousels, interactive panels, and parallax scrolling on the My Sunderland site, the council significantly improved user experience, appealing to businesses and visitors alike.
See more
Seamless transition
Seamless transition
Seamless transition
The redesign of both websites was completed with minimal disruption, ensuring a smooth, uninterrupted experience with no significant downtime for users.
See more
Empowered web design
Empowered web design
Empowered web design
The rebranding project expanded Sunderland City Council's ability to create customised, visually impactful web pages, fully utilising the advanced features of the GOSS platform to deliver more dynamic and engaging content.
See moreDownload case study
Get your copy of the Sunderland City Council Digital Brand Transformation Case Study
Download case study (Download case study)